This back-to-school season, Tyson is providing the fuel to keep families going, with easy, delicious meals for busy weekdays and quick dinners.

My team was invited by Tyson's Vice President of Retail Commerce Leadership to pitch for the campaign. We were ultimately selected to take it from concept to final design and asset creation.

We collaborated with photographer Jason Little for a custom shoot featuring both still images and stop motion. I worked on-set with the team, capturing the energy of the back-to-school season and showcasing the mouthwatering appeal of Tyson's recipes.