Clorox scale retail program

Working closely with our Account Director, we crafted a new scale-style program for the Clorox family of brands.

Bringing multiple BUs together under one scale message and platform allowed our clients to share BU budgets and go to their retail partners in a very impactful way each season.

Our scale offerings included an exclusive Clorox family of brands offer, which was amplified across multiple retailer tactics. Allowing for turnkey production and delivery of creative, we grew our market presence season over season with more and growing retailer buy-ins.

My Role
Lead Sr. Art Director