This Fall, Bud Light Texas is going BIG with Texas sized game day wishes fulfilled by local sports legend Emmitt Smith.

Our team brought initial concepts to the regional Bud Light team with the winner being Football Fantasy. Integrating their current celebrity partnership with Emmitt Smith while bringing an authentic football season hype was key to this team and time period.

Overall this campaign concept and the regional creative team’s executions resulted in an overwhelmingly large acceptance rate with Bud Light’s Texas retail wholesalers.

Results here also included a Texas Sized Sales Lift!