Hey, I’m katie.
I am an end-to-end Senior Ad Creative and Marketing Design Lead specializing in creative thinking from pitches to production.
Specialties include; Hands on Art Direction, Shopper Marketing, 360 Omni-Channel Program Ideation and Creation, UI/UX and Consumer Journey Consultation, Retailer Program Development, General Creative Consultation, and Beyond.
My Approach
Collaborative
My work style is deeply rooted in a ‘yes, and’ ethos. I live for an iterative brainstorm and an additive critique!
Inquisitive
For me, creativity begins with questions. I will always dig a little deeper to fully uncover client goals and growth opportunities.
strategic
Great creative is driven by great insights. I love working closely with strategic team members to craft campaign narratives that authentically motivate shoppers.
brands served
WORK
The Goods
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The Goods 〰️
Starbucks Signature Aisle is a premium display space in retailers across the country that features custom seasonal photography and messaging.
STARBUCKS SUMMER SIGNATURE AISLE
Check back soon for the full story about a Texas sized win!
Bud light texas
7 ELEVEN EXPERIENCE
Starbucks Signature Aisle is a premium display space in retailers across the country that features custom seasonal photography and messaging.
Tyson is brining back-to-school mealtime inspiration. Turn School Week Faves into Mealtime Family Fun with options from the Tyson portfolio.
Tyson Back-to-school
The hype train
"Katie is able to quickly analyze creative briefs and distill great ideas from them. Katie is, without a doubt, one of my favorite people to work with."
Mike W., ACD
"Katie is a very talented art director with exceptional leadership skills and her feedback is always on point. On top of being incredibly talented, she also has a great sense of humor and is fun to work with!"
Caitlyn W., CD
"Katie always listens and asks great questions. She is a total pro and I love the relief of having confidence in my creative director/designer!"
Tiffany, Upwork Client
"Katie is wise beyond her years. Her technical prowess exceed that of many designers who have been working for far longer. She’s been a great sounding board and an excellent teammate."
Nolan L., 3D/Motion AD
Case Studies
the thinking
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the thinking 〰️
Target Adult Beverage
Aisle Redesign
Target’s Adult Beverage team sought a new way to inspire shoppers in-store. From pitch to prototype with proposed key market testing, this concept demonstrated an understanding of shopper behavior and category cravings!
Sam’s Club
Bring the love days
Sam’s Club is Brining the Love to their Members and Vendors this Valentine’s Day with an exclusive in-club event! Come along and explore all the types of love available for you to give this season.
Coming Soon…
Target
snacktivity box
Through a mix of activities paired with tasty new snacks, Target is suppling all the ingredients for brands to reach their littlest shoppers - kids! With a plethora of built in partnership opportunities and multi-seasonal pulse periods, Target Snacktivity Boxes keep your kids engaged and fueled year round.
Like what you see?
Let’s chat!
