The GIG: National Coffee Day
Pumpkin Spice coffee is a huge sales driver for Starbucks in the fall. However, Sam’s Club does not sell Pumpkin Spice Coffee during this key season and shoppers are apprehensive about picking up Sam’s Club large packs of Starbucks coffees.
Through simple recipes, coffee tips, an exclusive Starbucks Rewards offer, and in-club sampling events, Starbucks saw a sales lift, even without their beloved Pumpkin Spice Coffee.
360 Program
Cross platform banner ads
Social amplification
Custom brand page
In-club sampling events
Demo handouts
My Role
Art Director, Mosaic NA
Concepting
Directing photography
Digital design
Presented work to clients for sell in + approval
Storyboarding for Effie Submission
AWards
Starbucks 2017 Bravo Marketing Award
2019 FINALIST SINGLE-RETAILER PROGRAM: MASS MERCHANTS
